You've written 10,000 estimates.
Nobody's ever written one for you.

Know what your business is worth, why it’s worth that, and the moves that grow it — built from your real books, not a guess.

Free estimate — instant, no card
Full valuation in less than 48 hours
Powered by your real financials, not a guess
Works with QuickBooks ServiceTitan

48 hours, not six weeks

Connect your books

Link QuickBooks and answer a short intake — about ten minutes, read-only, bank-level encryption.

Get your valuation

In less than 48 hours, Spur's AI engine delivers your number, your Leverage Score, and the full breakdown of why.

Watch it. Grow it.

Your dashboard stays live, and an audit-ready report lands on your schedule with what moved and what to do next.

Built on real outcomes, not guesswork

Spur runs on the Reins platform — trusted by hundreds of independent trades businesses to know, grow, and protect their value.

200+
independent businesses served
39%
median valuation increase within 2 years
“Reins does an awesome job of taking a difficult subject and making it easy.”
Stuart Baldick III · Owner, Stuart’s Plumbing Service
“It was a breeze. We really felt like it was a great experience and very easy to get it going.”
Shauwn Collins · Owner, Absolute Electric LLC
WireNut Home Services Absolute Electric Harts Plumbing Duct Dynasty DoorServPro Point Loma

See exactly what's driving your value

Every driver, benchmarked against thousands of companies in your trade — so "how am I doing?" gets a real answer.

What's driving your value? Benchmarked against: 11,040 companies like yours
Revenue
TTM
Leading
$6.84M
▲ 8.6% vs. last fiscal year
PreviousCurrent
Recurring revenue
% OF TOTAL
Ahead
62%
▲ 4 pts vs. last fiscal year
PreviousCurrent
EBITDA margin
TTM
On par
16.4%
▲ 0.8 pts vs. last fiscal year
PreviousCurrent
Gross margin
TTM
Trailing
48%
▼ 3 pts vs. last fiscal year
PreviousCurrent
Owner dependency
LOWER IS BETTER
Behind
High
Sales & key accounts run through you
PreviousCurrent
Customer concentration
TOP 5 = % OF REVENUE
Leading
14%
▼ 3 pts — less risk than last year
PreviousCurrent
Every driver ties back to dollars. Gross margin trailing at 48%? That's roughly –$260K in value — and Spur shows what closes the gap.

Then it tells you what to do about it

Your levers, re-ranked by dollar impact every refresh — specific to your books, not generic advice.

Push service agreements from 62% → 70% of revenue +$340K
Tighten job costing — recover 2 pts of gross margin +$260K
Move key accounts off your cell phone to a service manager +$180K
Cut callback and warranty work below 3% of jobs +$95K

Same number. Different outcomes.

Your number is the anchor. See how different buyer pools price around it — and which unlock as you grow. Drag the slider.

Premium pools unlock as you grow — drag EBITDA and watch which buyers open up.
Model EBITDA (TTM) $1.12M
PE gate · $2.0M
Your number · $4.2M
The solid line is your number. Everything else is a range — a what-if, not a promise. Your number Premium pools Discount paths
// THE MATH

Your books. Real comps. No hand-waving.

Spur's AI engine reads your actual books and prices you against real transactions in your trade — every adjustment shown. Math you could defend across a table.

// THE PRODUCT

Alive, not a PDF in a drawer.

Everyone else hands you a number and disappears. Spur keeps score — your value, your Leverage Score, and your next moves, re-ranked as your business changes.

// THE DEAL

48 hours. Not six weeks and $15K.

Connect QuickBooks, answer a short intake, done. No engagement letter, no document chase, no five-figure invoice.

Less than one job. All year long.

Snapshot

Instant
Free
instant · no card, no call required
  • Your estimated value + range
  • Industry multiple for your trade
  • Live dashboard & Leverage Score
  • Drivers, benchmarks & scenarios
  • Audit-ready valuation reports
Get my instant number
Generated securely at app.myreins.com

Yearly

1 valuation report / year
$100
per month · billed annually ($1,200/yr)
  • Live dashboard, always current
  • Leverage Score & scenario modeling
  • Drivers benchmarked vs. your trade
  • 1 audit-ready valuation report per year
  • Annual lever re-rank
  • 30-day money-back guarantee
Start my valuation

That's $600 per audit-ready valuation — a one-time appraisal runs $5,000–$15,000 and is stale by the next quarter.

Not sure which fits? Book a 30-minute fit call.

Questions owners actually ask

What's my Leverage Score?

A credit score for your negotiating position — owner independence, recurring revenue, clean books, and buyer-pool access, rolled into one number you can track. Higher score, better terms.

Where do the numbers come from?

Your side: QuickBooks plus a short intake. The market side: transaction data across nine trades, matched to your industry and size. Spur's AI does the analyst work — analyst-grade output at a fraction of the cost.

How fast do I get my valuation?

Less than 48 hours after you connect your books and finish the intake — the faster you finish the form, the faster the clock starts.

What's in the valuation report?

Your number and range, full methodology, normalized earnings, comps used, and the bridge from your last report — a document you can put in front of your CPA, banker, or a buyer.

Is my data safe?

Read-only QuickBooks connection, bank-level encryption. We can't edit your books or move money, we never sell your data, and you can disconnect anytime.

Who’s behind Spur?

Spur is built by Reins, the valuation and team-incentive platform used by 200+ independent trades businesses. You’ll get your number at app.myreins.com — same team, same data security.

I'm not selling. Why do I need this?

The best outcomes belong to owners who ran the business like it was for sale years before it was. Knowing your number — and what moves it — pays whether you sell in two years or twenty.

Know your number.
Grow your number.

Your free estimate is instant. Your full valuation is less than 48 hours away.